Supermarkets in Ho Chi Minh City are selling imported vegetables and fruits at high prices, with spinach and Australian baby lettuce costing over 699,000 VND/kg. The owner of Ant Farm, a company importing vegetables from Australia, England, and the Netherlands, targets Vietnam's rich and explains the high prices due to the cost of air freight and the need to keep the vegetables cold during transport. He expects the segment to grow as air transportation becomes easier and the epidemic is controlled.