Japan: Should sake be as popular as beer and wine?

Published 2023년 12월 18일

Tridge summary

Japanese sake exports have grown in value and volume, with record highs reached in 2022, and the UK and the US are boosting sake's profile among consumers through various initiatives. China is the largest export market for Japanese rice wine, followed closely by the United States, and other markets are emerging as the potential of sake becomes more recognized globally. The trend of increasing education and consumption of sake outside of Japan is evident with the opening of the Sake Studies Centre in New York City, and with the growing interest in sake-brewing experiences at places like Obata Brewery.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

As global exports of Japanese rice wine grow both in value and volume, initiatives in the UK and the US are boosting sake’s profile among consumers looking to learn more about the category. Japanese sake exports reached a record high of 47.5 billion Japanese yen (US$334m) in 2022, an 18% increase from 2021, and a 452% jump from 2013, according to the Japan Sake and Shochu Makers Association. China is by far the Japanese rice wine’s biggest export market, responsible for 14.2bn yen in export value last year. The US follows close behind, with an export value of 10.9bn yen in 2022, followed by Hong Kong, Korea, Singapore, and Taiwan. These two markets have long remained responsible for significant exports of sake, but other markets are now waking up to the potential of the Japanese liquor, spurred on by successful marketing campaigns by sake breweries to make rice wine a global drink. Rumiko Obata is the fifth-generation manager of Obata Brewery on Japan’s Sado Island, founded in ...

Source: Thedrinkbusiness