The 'Producer-Consumer Hand in Hand Campaign' has been initiated in Silifke, Mersin, to boost the consumption of citrus fruits in the domestic market. The campaign, a collaboration between the Silifke Chamber of Commerce and Industry and local producers, involved sending a truck with 20 tons of lemons to Aksaray for free distribution, managed by the Aksaray Commodity Exchange. The campaign's goal is to ensure every household has lemons and oranges, thereby increasing consumption and creating a balance between producers and consumers.