The article highlights the development of the naan industry in Xinjiang, China, which has been receiving focus during the '14th Five-Year Plan' period. The industry has seen shifts towards standardization, intensification, and branding, with the establishment of Naan Cultural Industrial Parks and the production of a variety of naan products. These products are not only consumed locally but also exported to Central Asian countries. The article also emphasizes the integration of traditional naan crafts with modern industries and the efforts to build brand awareness through e-commerce and strategic cooperations. Xinjiang is also conducting skill level evaluations and reviews for naan personnel to support the industry's high-quality development.