Morocco is facing a slowdown in the growth of its soft fruit sector due to market maturity, decline in foreign demand, and extreme weather conditions. Despite an increase in the cultivated area, the pace of growth has slowed. The sector produced and exported 214,000 tons of soft fruits during the last campaign, mainly to the European Union. Currently, Morocco is working with ONSSA to establish itself in the Chinese market. However, the sector faces challenges in terms of irrigation, especially in the Agadir region.