UK: Some organic categories start to recover as consumer confidence increases

According to research agency Two Ears One Mouth, 71% of consumers are currently concerned about the COL crisis. While this is high, it is down 15 percentage points versus this time last year (August 2023). Nearly half (47%) of consumers were claiming in August 2023 that they coped with this by planning their meal and food spend more carefully. Roll forward to August 2024 and this has dropped to 39%. So, if the tide is turning for some in terms of financial worries, are we seeing the start of a recovery for premium organic red meat and dairy? Organic MFP makes up just 0.2% of total MFP volumes, so it remains small. However, its performance in the last year has outstripped that of non-organic MFP and accelerated to double-digit growth of 12.9% in the latest quarter (Kantar, 12 w/e 4 August 2024). Year-on-year volume % change – MFP Source: Kantar, w/e 4 August 2024 Delving in to the various proteins highlights that the organic volume growth in the last 52 weeks has come from beef and ...