The Chinese government has reported a 7% decrease in the inventory of sows, leading to a significant increase in piglet prices and an expected decline in hog production. This situation is expected to cause a supply-chain collapse, potentially leading to higher pork prices globally. In the US, the pork industry is grappling with a capital deficit and needs to increase pork cut prices to become profitable. The CEO of Genesus Genetics Inc. has suggested that pork should be marketed as "the other red meat" to command higher prices, emphasizing the importance of flavor and quality in increasing the market value of pigs.
The author of the comment, Fernando Ortiz H., is the President and CEO of Genesus Genetics Inc., a company that specializes in swine genetics. His strategy involves positioning pork cuts similarly to beef, with higher pricing for cuts like ribs, shoulder, and belly, to increase the value of the pig and make the industry more profitable. This approach underscores the need for pork producers to improve the quality and perception of their product to command higher prices in the market.