Vietnam: Son La as a brand for a series of specialty fruits

Published 2021년 10월 13일

Tridge summary

A partnership between Son La province's People's Committee and Mia Fruit on October 13 aims to boost agricultural product promotion, consumption, and export. The collaboration will create a joint working group to support businesses and cooperatives in selling agricultural products. The province also plans to enhance specialty fruits by building brand names and increasing output value. Some fruits like Hau Ruby plum and Fuji crispy persimmon are already sold at high prices in Singapore, Malaysia, and high-end systems in Vietnam. The province intends to export fruits to Europe in 2022 and will also look into organically certified Japanese export red beans planting area and the 'Multi-experience agriculture - Agricultural service center' project.

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Original content

This is part of the agreement signed on October 13 between the People's Committee of Son La province and Mia Fruit in coordinating promotion, consumption and export of agricultural products. Accordingly, a joint working group will be established to support businesses and cooperatives to put agricultural products into consumption at supermarkets and export. In order to increase output and enhance the value of specialty fruits, the working group will jointly build brands for fruits of Son La province. After the brand "Plum Hau Ruby Son Lan" was launched in June 2021, specialty fruits have been and continue to build a high-class image such as: Fuji crispy persimmon, Queen Na dai, Strawberry cheap fan. Moc Chau. In the past plum season, the Hau Ruby plum had a domestic price of 230,000-300,000 VND per kg and the selling price in Singapore and Malaysia was approximately 400,000 VND per kg. Meanwhile, selected products of Fuji Crispy, Queen Na dai and Moc Chau Strawberries are also ...

Source: VNExpress