South Africa, with a total land area of approximately 122.3 million hectares, hosts about 52,355 hectares of potato cultivation, predominantly irrigated (83%). However, the local potato industry is plagued by the import of cheap frozen potato products, which has led to 'potato dumping', a problem that negatively impacts the local economy and the livelihoods of growers and workers. Willie Jacobs, Marketing Director of Potato SA, has emphasized the need for consistent anti-dumping measures to protect the local sector.