South Africa's olive growers have seen their most productive harvest in recent years, with production volumes at their highest in the 2023/24 crop year, reaching 1.6 million liters of olive oil, up from 1.2 million liters the previous year. The quality of table olives and extra virgin olive oil has also been exceptional, reflecting favorable growing conditions and expert production. However, the industry faces challenges such as high input costs, labor intensity, and competition from imported products, which are not VAT Zero-rated like other plant and seed oils, affecting market competitiveness. Despite these challenges, consumers continue to show interest in high-quality olive oils, with a growing understanding of their health benefits and culinary uses.