The South African poultry industry is calling for urgent government intervention to prevent further losses from the H7N6 strain of Avian Influenza. The industry has experienced significant setbacks, including the culling of 9.5 million birds, due to the ineffective stamping-out policy used until now. Smaller producers have been particularly affected, with many going out of business, and larger companies reporting record financial losses. The industry is advocating for mandatory Avian Influenza vaccination as a proactive measure, but current regulations present challenges for widespread vaccination due to biosecurity standards and monitoring protocols. The industry cites France's successful vaccination of 21 million ducks as an example and is urging the government to align vaccination requirements with practical implementation to prevent future disasters.