Southeast Asia, the lands of opportunity for Australian wine?

Due to close proximity to Australia, large populations and strong economic growth, Southeast Asia is an attractive region for Australian wine exporters to consider, particularly in the emerging wine markets of Thailand, Vietnam, Philippines and Indonesia. The four countries have a combined population of over half a billion people. While wine currently has a relatively small share of the total alcoholic drinks market in each market, wine consumption is forecast to grow in the next five years. In contrast, wine consumption is forecast to continue to decline in major, established markets such as Australia, the United Kingdom and the United States. The region is a key focus in Wine Australia’s market diversification strategy. One key activity in the short-term is the Southeast Asia Roadshow, to be held from 7 to 16 October 2024. This an opportunity for Australian wineries to showcase their brands to wine importers, wholesalers, distributors, key trade and media in the Thailand, ...