Spain: Supermarket chains accused of affecting poultry farms with chicken offers

The Coordinator of Farmers and Livestock Organizations (COAG) has issued a statement rejecting the use of chicken as a "promotion product" in the recent promotions of supermarkets such as Family Cash and Carrefour. These chains have launched aggressive offers, lowering the price of chicken, a strategy that, according to COAG, seriously harms some 5,000 poultry farms in Spain. Eloy Ureña, head of COAG's poultry sector, has highlighted the injustice of these practices: "You cannot try to attract customers to your supermarkets like Carrefour or Family Cash at the expense of the farmer." The organization argues that, although promotions appear beneficial to consumers, they actually undermine the value of chicken and the perception of its true cost, complicating negotiations to establish fair and sustainable contracts for farmers. COAG is currently negotiating a decent contract for farmers that ensures fair and sustainable conditions. However, aggressive offers from large distribution ...