In 2023, the consumption of almonds in Spain surged by 32.6%, reaching 14.7 million kilograms, primarily driven by the European almond, with the market value increasing by 26.6% to 178.2 million euros. The product now accounts for 9.2% of Spain's total nut consumption volume and 13.5% of the market value. The majority of consumers are middle-aged couples with children, adult couples without children, and retired people. Spain is the world's second-largest exporter of almonds, with 9% of the global total, and exports to other European countries like France and Germany. The 'Sustainable EU Almond' campaign, funded by the EU, promotes the nut's Iberian origin, quality, and sustainability. The Iberian Peninsula's almonds, rich in nutrients and sustainable, are part of a major food trend.