In 2023, the European Union remained the primary consumer of Spanish fruit and vegetable exports, accounting for 83% of the total, or 9.4 million tons. However, the sector is looking to diversify its markets by exploring opportunities in China and Saudi Arabia, as it faces challenges such as water scarcity, adverse weather, increased production costs, and a surge in imports from third countries. The Covid-19 pandemic has impacted trade relations with potential non-EU markets like Saudi Arabia and China. Despite these challenges, the sector is open to increased trade with Brazil, hoping for an association agreement between the EU and Mercosur.