Spanish extra virgin olive oil is positioned in the premium segment in the US market

Spanish brands of Extra Virgin Olive Oil (EVOO) are gaining more and more market in the US. And, while in key states such as New York, Georgia or Florida the average price of EVOO ranges between $12.47 and 18.15, in states such as Oregon, Washington or Michigan, this product is positioned in a more premium segment with prices around $25 per liter, according to the latest Entrii Report carried out by the applied AI and Big Data startup to the internationalization of markets, Entrii Analytics. According to this exhaustive analysis, the Spanish brands that lead the popularity with their products of Spanish origin are “La Española”, “Jose's” and “Pompeian”. The study has analyzed data from 1,058 marketed references and 274 brands from the 26 countries that market EVOO in the US during the last year. According to this report, the main competitors of Spanish EVOO brands are, firstly, American brands, with 39.5% of brands sold on shelves and, secondly, Italian brands with 23.7%. %. While ...