In 2023, Spanish households saw a slight increase in the consumption of milk and dairy products, totaling 4.23 million tons. Despite a decline in the sales of yogurts, desserts, and smoothies, liquid milk and cheese experienced a surge. The distributor's brand (MDD) outperformed manufacturer's brands in volume due to the inflationary crisis. However, the Spanish dairy industry is grappling with uncertainty due to increased production costs and a decade-high import of 890,000 tons of milk and dairy products, posing a threat to the national cheese sector.