The United States has seen a significant shift in its olive oil market, with Spanish olive oils becoming more popular and expensive than Italian ones for the first time in history. Between January and June 2024, the average price of imported Spanish olive oil was €8.81 per kilo, compared to €8.62 for Italian oils. Spain's success is reflected in its increased exports to the United States, which rose by 20.50% in the first half of 2024, reaching 70,000 tonnes. This has given Spain a market share of 35.45% in volume and 37.60% in value, with a record turnover of 611 million euros. This trend is not limited to the United States but is also observed in Canada and Japan, indicating a growing global preference for Spanish olive oils.