Italian sparkling wine beats French Champagne: A historic overtaking in the USA

A new important milestone for Italian wine in what is its main foreign outlet market: the USA. In the United States, in fact, Italian sparkling wines have surpassed French ones not only in volume (a milestone already reached a few years ago) but also in value for the first time. This was revealed – on the eve of Vinitaly.USA (Chicago, 20-21 October) – by the analysis of the Uiv-Vinitaly Observatory on the SipSource data for August, which will be presented at the first overseas fair entirely dedicated to wine made in Italy. The historic overtaking, recorded through the monitoring of actual wine sales recorded by US distributors, marks the switch in the leadership of bubbles, with Italy seeing its market share rise to 35% against the 31% of the French and 28% of American sparkling wines. A milestone – the Observatory notes – achieved above all thanks to the unstoppable rise of Prosecco, which not coincidentally managed to simultaneously reach and surpass Champagne for the first time ...