The article highlights the rise of Thai jackfruit cultivation in Long My town, Hau Giang province, due to its high demand in the domestic and international markets, particularly in China, Korea, and Japan. This fruit tree, known for its rapid growth and profitable harvests within 18-24 months, offers a profitable venture for farmers. Each tree can yield 60-70 kg of fruit per year, generating significant revenue. The model is supported by the Economic Department of Long My town, promoting advanced planting techniques and sustainable farming.