The article explores the opportunities for Vietnamese fruits and vegetables to penetrate demanding markets such as the US, Australia, and the EU by prioritizing high-quality produce, proper origin certification, and adherence to food safety standards. It notes the successful entry of Vietnamese pomelo into Korea and China's acceptance of fresh coconuts and frozen durian. The US has finalized negotiations for importing Vietnamese passion fruit and currently imports eight other types of Vietnamese fruit. The article underscores the importance of meeting various market requirements and the potential for growth in the European market, which is interested in tropical fruits. It also stresses the need for national standards for processed products to ensure quality and consistency in global markets.