São Paulo, Brazil's leading fruit producer, cultivated 14.5 million tons of fruit in 2023, primarily oranges, lemons, bananas, avocados, and persimmons. Despite the diverse fruit sector, 2024's production is not expected to surpass 2023's, except for avocados due to increased demand. Factors such as climate variations and production costs play a significant role in productivity. The state's fruit production, particularly the citrus sector, contributes over US$2 billion annually to foreign trade. The state government is addressing Greening, a pest affecting citrus crops. São Paulo will also host Fruit Attraction 2024, a significant global event in the fruit sector.