Strawberry cultivation has proven to be a profitable venture for Kenyan farmers, with the fruit being highly demanded in urban markets, supermarkets, and local businesses. There are several varieties of strawberries that can be grown depending on the environmental conditions, including Chandler, Tribute, Tristar, Tioga Selva, Domail, Rabunda, Douglas, and Pajaro. The fruit usually takes about two months to ripen after planting. However, due to its perishable nature, growers are advised to start marketing it early.