Litang alpine fresh strawberries, grown at an altitude of nearly 4,000 meters in Ding Zhen’s hometown, are being marketed in Chengdu Hema supermarkets almost two months earlier than the usual winter strawberries. The unique climate conditions of the plateau make these strawberries expensive and in short supply, with the price dropping from nearly 60 yuan to 49.9 yuan per 250-gram box. After four years of repeated breeding, the local strawberry planting area is 50 acres, with an average daily output of over 100 catties. Hema is planning to expand the planting of alpine strawberries to 200 acres next year to achieve a year-round supply. The strawberries have a higher sugar content due to the plateau environment, and are transported and stored properly to ensure a better taste.