Italy: Strawberries, price trends in the 2024 campaign

Published 2024년 6월 17일

Tridge summary

The 2023 autumn-winter strawberry season experienced high prices, often surpassing 10 euros per kilo, driven by new productions from Southern Italy and Trentino Alto Adige. Although prices dropped in early 2024, they remained higher than the previous year due to balanced supply. Production from Basilicata and Campania initially declined in early May but quickly rebounded, aided by a cool climate that extended the crops' productive life and enhanced their quality. Over the past decade, outdoor strawberry production has decreased, with varieties like Sabrosa, Favetta, and Inspire being favored. In 2023, imports fell by over 22%, with Spain as the main supplier, while exports increased by over 6% in volume and nearly 18% in value.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

For strawberries, the last months of the autumn-winter season of the 2023 production campaign were characterized by high prices, with prices above the average: the values remained close to 10 euros per kilo for a long time, sometimes even reaching beyond that ceiling, of measure. This is due both to the new productions from Southern Italy and to the latest harvests from Trentino Alto Adige. Despite the physiological price drop at the beginning of 2024, prices stabilized at the end of February at levels on average higher than last year, supported by a supply without excesses. The production of this period, mainly coming from Basilicata and Campania, experienced a significant decline only at the beginning of May, and then recovered immediately despite the month not being the best from a meteorological point of view. The reduced overlap with the production of Emilia Romagna and Veneto and the cool climate have allowed the extension of the productive life of the Lucanian and Campania ...

Source: Fresh Point Magazine