The Korean Society for Horticultural Science held a conference where experts discussed the challenges and solutions in the export competitiveness of Korean fresh strawberries. The current practice of harvesting the main export variety, 'Geumsil', when the coloring rate is 40-50% was criticized, as it results in underripe strawberries that do not meet the preferences of overseas buyers for sweet and bright red strawberries. Experts suggested harvesting at 70-90% coloring rate and switching to single-tier harvest boxes to reduce damage. They also highlighted the need to diversify the main export varieties and cited the risks of weather conditions and diseases to the current production. Solutions included the use of smart farm technology and CA container ships for export to lower production and transportation costs.