A study by the University of Reading has found that planting wildflower strips next to apple orchards can significantly cut down on fruit damage and reduce pesticide use. Involving five apple orchards in Great Britain, the research showed that orchards with adjacent flower fields experienced only 48% of trees with damaged fruit, compared to 80% in orchards without these flower strips. This method not only increased the yield of undamaged premium apples by 6.9% but also attracted beneficial insects, leading to a healthier ecosystem. The findings highlight the potential of integrating flower strips into orchards to improve crop quality and sustainability by diminishing the need for chemical insecticides.