Israel is currently enjoying a successful avocado harvest season, with high production volumes, strong demand, and favorable prices, especially in the European market. The country is projected to produce approximately 240,000 tons of avocados in the 2023/2024 season, with 60% of this production intended for export. Despite the rise in avocado production in Africa, Europe remains Israel's primary export market. However, Israeli avocados have limited access to Asian markets due to cost and logistical challenges.