The global demand for sugar has surged by over 70% in sugar futures contracts traded in New York since April, driven by strong consumption despite the pandemic and restrictions on services. Despite initial projections of reduced demand, people have adapted to the pandemic by increasing purchases of homemade baked goods and maintaining stocks. With the anticipation of a rebound in economic activities and vaccinations, sugar demand is projected to hit a record high in the upcoming season, led by Asia and Africa, despite challenges in production in Brazil, the European Union, and Thailand. In India, the largest consumer, purchases are expected to rise by up to 1 million tonnes this season, fueled by government aid and increased consumption during isolation.