The Portuguese soft fruit area has seen a significant increase, reaching nearly 5,000 hectares this season, a fivefold expansion in recent years. This was highlighted during the annual meeting of the Spanish-French-Italian-Portuguese Strawberry Contact Group. The meeting was held digitally and discussed the positive results from the previous season. However, the cost of production is escalating dramatically, largely due to the Russian invasion of Ukraine, causing concerns about the sustainability of farming. The Group will raise these issues, along with increasing competition and the need for authorization of suitable pesticides, to the Joint Committee plenary in May.