The global cocoa market is experiencing a multi-year deficit, with prices reaching record highs due to a supply-demand imbalance and climate challenges in production regions. The 2023-24 season saw a record deficit of 500,000 tonnes, the third consecutive year of global deficit, and a 13% decrease in global production. Factors such as deforestation laws, fertilizer shortages, and the spread of the cocoa swollen bud virus are further reducing productivity. Despite the high prices, demand for cocoa remains strong, indicating potential for further price increases. The current situation is expected to continue, with prices possibly reaching levels not seen since 1977. This poses a challenge for chocolate manufacturers and calls for investment in technological solutions, sustainable agricultural practices, and preparation for high costs throughout the chocolate value chain.