Zimbabwe's sugar exports have fallen by 68% due to restrictions placed on imports by Kenya, a key export market. Kenya has been granted safeguards by the Common Market for East and Southern Africa (Comesa) to protect its local sugar industry. As a result, Hippo Valley Estates, Zimbabwe's leading sugar producer, is looking for new export markets. The company's share of the total industry sugar sales has increased to 53% compared to 49.95% in the previous year. The company is also planning for an early milling season start in April 2022 and is focusing on marketing efforts to dispose of available stocks at the best possible value.