The American Sugar Alliance's director, Rob Johansson, announced at the National Association of Farm Broadcasting convention that the U.S. Department of Agriculture (USDA) projects a record sugarbeet and sugarcane crop for marketing year 2023-24, with total sugar production estimated at nearly 9.4 million short tons. Despite concerns over yield reductions in Michigan, Minnesota, and Montana, the 2024-25 sugarbeet harvest is expected to reach 32.7 tons per acre. The U.S. sugar demand remains strong, with domestic production covering around 75% of the total demand of 12.4 million tons. However, the industry faces challenges such as increased production costs and the risk of low world prices due to subsidization in India, Brazil, and Thailand. Johansson stressed the importance of a new farm bill to support all producers and ensure continued lending for farm operations.