The UK is experiencing a surge in sunflower cultivation due to high import demands and climate change-related benefits, with the cultivation area potentially expanding to 30,000 hectares. The crop's profitability and the success of the first marketing pool, as reported by Farmers Weekly and Yara, make it an attractive crop for farmers. However, the industry faces threats due to the suspension of government support for new applications under the Sustainable Farming Incentive (SFI) scheme.