In the first quarter, Singapore's rice imports surged by 23.86% from the previous year, reaching nearly 112.9 million SGD, with Vietnam becoming the top supplier for the first time. Vietnam's imports to Singapore were valued at 36.15 million SGD, capturing a 32.03% market share, an increase of 80.46% over the same period in 2023. This growth is attributed to the diversity of Vietnamese rice, India's export ban on non-basmati rice, and Vietnam's adherence to high quality and output standards. Additionally, a Memorandum of Understanding (MOU) between Vietnam and Singapore aims to keep Vietnamese rice at the forefront of the Singapore market through enhanced trade promotion and brand awareness.