The article highlights the obstacle Taiwanese fruit, Shakya, has faced in China, despite its success in Japan. Originated from a cross between damu sakana and Peruvian custard apple, this pineapple succulent sees most of its production (16,000 tons) exported annually, primarily to Japan. The introduction of freezing technology has enabled more sales, especially during a ban on imports. The Taiwan Council of Agriculture is actively promoting and processing this fruit, with the intention of boosting domestic sales and reaching an balance in production and market demand. The product is set to be showcased in Tokyo, with plans for advertising in major cities and collaboration with four Japanese importers. The article also discusses the product's high-end appeal and potential for international sales in countries like the United States, Singapore, Hong Kong, and the Middle East.