In 2022, Ireland saw a 15% increase in meat and livestock exports, reaching a value of €4 billion, with beef, sheepmeat, pigmeat, and valued-added meats all experiencing growth. Bord Bia CEO, Jim O’Toole, emphasized the importance of maintaining quality, sustainability, and safety to preserve the country's competitive edge. The upcoming Bord Bia Meat Marketing Seminar will delve into the sector's 2022 performance and future challenges, including inflation, meat consumption trends, and sustainability expectations. The Origin Green program, in partnership with Teagasc and the Irish Cattle Breeding Federation, will be discussed in relation to farming's Climate Action Plan obligations.