Sustainability remains ‘key concern’ for Irish meat buyers globally

Ireland must continue to build on its key attributes as a meat supplier, focusing on sustainability, quality and safety, chief executive of Bord Bia, Jim O’Toole has said. This reputation has been built up over many years and gives Irish meat a distinct competitive advantage in export markets, he said. Exports of Irish meat and livestock increased by 15% and reached a total value of €4 billion in 2022, according to figures by Bord Bia. A continued focus on the long-term sustainability expectations of global buyers is needed, and farm sustainability must keep pace with the customers’ sourcing needs, O’Toole said The importance of meeting the sustainability needs of global customers of Irish meat will be discussed at Bord Bia’s Meat Marketing Seminar today (Friday, January 13). Speaking before the event, O’Toole said Bord Bia is committed to supporting farmers and producers to meet these evolving needs through the partnership approach of the Origin Green programme, Advertisement ...