Swedish demand for fresh herbs is changing

In Sweden, the demand for fresh herbs has traditionally been highly seasonal. In the summer months and around the holidays, the demand for curly parsley, dill and chives is usually strong. Chefs also make extensive use of spices to garnish their dishes. "As modern and international culinary trends are gaining ground, the demand for certain herbs is also increasing in Sweden," explains Jimmy Gustavsson, sales account manager at på Ewerman AB, part of Greenfood. “Restaurants usually buy their herbs from wholesale markets and catering wholesalers. Since chefs often use herbs for garnish, there is a high demand for herbs grown in greenhouses without external flaws." The traditional greenhouse-grown potted herbs are still the most common form in which herbs are sold, with the exception of dill, parsley and chives. "We also notice that the demand for herbs such as mint and coriander is increasing among customers with an ethical background. Affordable packaged sliced herbs are not yet ...