North Carolina's sweet potato crop for the 2023-2024 season has decreased for the second consecutive year, with a decline in farmland area of about 40 percent in the past two years. The reduction is mainly due to rising input costs and competition from other countries like Egypt, whose low costs and devalued currency make it difficult for North Carolina growers to compete on prices. Domestic demand for sweet potatoes is strong, but there is a need to increase consumption and raise prices to support the industry.