The article provides an overview of the sweet potato market across various countries, including Spain, Italy, Germany, and France, highlighting the challenges and opportunities faced by farmers and traders. Despite the pandemic, the sweet potato harvest is averaging, with stable prices due to increased retail demand and reduced supply from the catering sector. However, farmers face challenges such as increased competition, low prices for wasteful production, and potential impacts from the new US administration and Brexit. The market features different varieties and sources, with demand varying by country and consumer preferences. The article also touches on the logistics and quality of sweet potatoes in the French market, where consumption is currently low due to restaurant closures.