Malaysian farmers are attempting to modify the Musang King durian variety to reduce bitterness, a characteristic that is preferred by local consumers but not by those in China. This move is aimed at meeting the flavor preferences of the Chinese market, as Malaysia recently granted market access to durians, including Musang King, in June this year. The process involves identifying and regulating the genes responsible for glycosides, which contribute to the fruit's bitterness. However, due to Malaysia's strict regulations on genetically modified crops, these alterations will need to undergo extensive testing. The article also highlights efforts to improve durian quality through the use of organic fertilizers and by catering to different consumer preferences by selecting durians from younger or older trees. Since August, Malaysian durians have been exported to China, with 25,000 metric tons supplied in 2023.