Taiwan to celebrate Lunar New Year with Tasmanian cherries

Tasmanian cherry importers and buyers will gather on January 8 to officially launch the season ahead of the Lunar New Year celebrations. During this period, Taiwanese celebrate with family and friends, and give gifts for good fortune. Cherries are a favourite gift as they symbolise happiness and prosperity, and are seen as an auspicious gesture that strengthens family ties. The launch event will bring together key representatives of the Tasmanian cherry industry - Fruit Growers Tasmania, Cherry Growers Australia and Austrade - who are working together to expand the presence of Australian fruit in the Taiwanese market. Peter Cornish, CEO of Fruit Growers Tasmania and President of Cherry Growers Australia, said this is the first time Tasmania has participated in a national cherry season promotion event for importers and buyers. “Tasmania grows the best cherries in the world and Taiwan is a really important market for us, with 22% of the state’s cherry exports going to Taiwanese ...