Vietnam's fruit and vegetable industry is experiencing significant export growth, particularly to Asian markets, with exports reaching a record $5.6 billion in 2023, a 66.7% increase from 2022. The industry, which produces around 50 types of fruit across 1.2 million hectares, is expected to see exports grow to $6.5 - $7 billion in 2024. The ASEAN market is a key area of focus due to its proximity, logistics, and low tariffs. However, understanding local tastes and consumption habits is crucial for success, particularly in the export of processed products. Recently, an agreement was signed between the Hortex Vietnam Organizing Committee and Chanthaburi Chamber of Commerce (Thailand) to promote trade and support the export of vegetable, flower, and fruit products.