Technology turns into a strategy in agriculture

WhatsApp Business has been establishing itself as a strategic tool in agribusiness and other sectors, moving beyond just a communication channel to become a sales and service platform. Present in 99% of Brazilian cell phones and with 147 million active users, according to Digital 2024: Brazil, the app already allows for the negotiation of commodities, requests for supplies, and direct contact in the field. Research indicates that 82% of Brazilians use WhatsApp to talk to companies and 60% have already made purchases through the app. This advancement explains why around 70% of companies in the country already use the business version in their strategies. Automation in customer service has been key to the growth of small and medium-sized businesses, allowing for economies of scale and greater organization without requiring large investments. For customers, convenience is decisive: according to Meta, 81% of Brazilians prefer to send messages rather than access websites, and 78% say ...