Thai jackfruit from Vietnam finds its way into a country that also grows a lot of jackfruits, Australia

Published 2022년 1월 18일

Tridge summary

The article highlights the strategic efforts to expand the Thai jackfruit market beyond China, focusing on Australia as a key target. Despite Australia's own jackfruit production, the Vietnam Trade Office in Australia has successfully promoted Vietnamese-sourced jackfruit, expecting a 20% increase in exports to Australia in 2021. VINREC Australia has secured an agreement to procure and process Vietnamese jackfruit, with the initial batch now available in the market. This initiative aims to diversify jackfruit consumption and reduce reliance on the Chinese market, backed by marketing strategies including product introductions, social media promotions, and educational content. Consumers in Sydney have expressed satisfaction with the product's texture and aroma, noting its convenience and taste similar[INST] to fresh jackfruit.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The promotion of "Thai jackfruit" in demanding markets like Australia is very important to diversify the consumption market for this fruit, reducing dependence on the Chinese market when up to 90% of the output. Thai jackfruit exports to this market, while the output of Thai jackfruit in recent years has increased rapidly. Australia is a jackfruit growing country, but Vietnamese jackfruit (frozen and processed) is still listed by the Vietnam Trade Office in Australia as a key list of export promotion and brand building in the past 2 years. As a result, in 2021, Vietnamese jackfruit (mainly Thai) exported to Australia will grow by up to 20% compared to 2020. To continue the larger plan for Vietnamese jackfruit, the Head of the Vietnam Trade Office in Australia, Nguyen Phu Hoa, worked with businesses importing jackfruit. In which, VINREC Australia has agreed with the Trade Office on the implementation of the purchase, procurement, and processing of Vietnamese jackfruit to reach ...

Source: Danviet