Thailand - a potential destination for the Vietnamese tea industry

The Thai tea market is set to continue growing According to the daily newspaper Nationthailand, Mr. Poonpong Naiyanapakorn, Director-General of the Office of Trade Policy and Strategy of Thailand (OTPS) and spokesperson for the country's Ministry of Commerce, revealed the latest findings from the OTPS's monitoring of the global and Thai tea market. He said that tea consumption has been steadily increasing in recent years, with significant growth coming from the rising popularity of green tea and matcha, driven by social media. This trend has made high-quality, pure matcha increasingly scarce and significantly more expensive by 2025. Data from the International Tea Committee shows that climate change is reducing tea yields even as global demand accelerates. Meanwhile, more consumers are viewing matcha as a "clean caffeine" source, drinking it as an alternative to coffee in line with health and fitness trends. However, matcha production remains complex, requiring specialized plant ...