Thailand's coffee consumption is growing against the economic trend, with an annual per capita consumption of 340 cups.

Published 2025년 8월 28일

Tridge summary

Core tip: According to Thai media, the Director-General of the Trade Development Department of the Ministry of Commerce, Amont, revealed that Thailand's "coffee industry" is continuously growing, aligning with the global coffee market trend in 2024, with a total value of approximately 269 billion U.S. dollars, expected to increase to 369 billion U.S. dollars by 2030. Coffee consumption in Thailand has significantly increased, from an average of 180 cups per person per year to over 340 cups, with the domestic market value soaring to 65 billion Thai baht in 2025, a growth of 8.3% compared to 2024. Additionally, consumer preferences are shifting from instant coffee to freshly ground coffee, reflecting the new generation's higher pursuit of quality, taste, and experience.

Original content

In the first half of 2025 (January to June), 415 new coffee enterprises were established, marking an 8.9% increase year-on-year, all of which are small businesses, with over 33% located in Bangkok, demonstrating the robust momentum of the coffee market. However, operating data from the past three years show that while the industry's total revenue has remained stable, net profit has declined, particularly for the production group, which faces cost fluctuations and intense competition. In 2024, the total revenue of the coffee industry was 206.75 billion Thai Baht, with ...

Source: Foodmate