Thailand's coffee consumption is growing against the economic trend, with an annual per capita consumption of 340 cups.

Core tip: According to Thai media, the Director-General of the Trade Development Department of the Ministry of Commerce, Amont, revealed that Thailand's "coffee industry" is continuously growing, aligning with the global coffee market trend in 2024, with a total value of approximately 269 billion U.S. dollars, expected to increase to 369 billion U.S. dollars by 2030. Coffee consumption in Thailand has significantly increased, from an average of 180 cups per person per year to over 340 cups, with the domestic market value soaring to 65 billion Thai baht in 2025, a growth of 8.3% compared to 2024. Additionally, consumer preferences are shifting from instant coffee to freshly ground coffee, reflecting the new generation's higher pursuit of quality, taste, and experience.