According to Thailand's Kaitai Research Center, the total export value of fresh, frozen, and processed fruits is expected to reach $5.5 billion in the first half of 2023, with a 10.3% increase compared to the previous year. Fruit is Thailand's largest food export category, accounting for 35% of the country's total food export value. The growth in fruit exports is mainly driven by orders from China, although challenges are expected in the second half of 2023 due to the passing of the peak season, economic uncertainty in major markets, climate change, and rising minimum wages impacting production costs and competitiveness.