Argentina is seeing a resurgence of interest in the artichoke crop, particularly the Romanesco variety, with the majority of production located in the La Plata region. The crop, originally introduced by Spanish and Italian immigrants, requires temperate climates and is now supported by an association, Artichokes Platenses, representing a dozen farmers who produce approximately 200 hectares. Despite challenges such as a harsh winter, average yields are expected. The artichokes are primarily sold for fresh consumption, with some processed for by-products like the Cynar aperitif. The harvest Employs around 3,000 people and efforts are being made to promote artichoke consumption through events and social media.