Banana is the fruit par excellence in France

Published 2024년 12월 18일

Tridge summary

Banana consumption in France has seen a consistent growth, making it the country's main consumed fruit with an 18% market share. This growth, despite global challenges such as climate, logistics, and economy, is attributed to the fruit's advantages and affordable retail prices. The International Banana Association emphasizes the need for shared responsibility to ensure the availability and sustainability of bananas. The banana sector in France has so far adapted well by managing risks and transitioning towards Corporate Social Responsibility (CSR). Maintaining this accessibility while addressing new challenges requires collective commitment and responsibility within the industry.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Bananas are enjoying a real boost on the French market. Thanks to their many advantages in terms of use, nutritional benefits and accessibility, they have enjoyed uninterrupted growth in recent years. What's more, it is the main fruit consumed by the French, with an 18% market share by volume among fruits, detailed the International Banana Association (AIB). For years, bananas have been one of the most popular fruits in France. The quantity of fruit purchased by French households increased by 6% between 2020 and 2024. This growth has been made possible by retail prices that have remained very affordable (1.86 euros/kg on average in 2024), with a contained increase (+7% in 4 years) given the inflationary context of inflation during the period. According to the entity, this growth contrasts with a global context marked by major challenges: climate, logistics and the economy. “At a time when international trade is slowing down, shared responsibility is needed to ensure the ...

Source: MXfruit